LA SEARCHOld URLs vanish
Pages that ranked for years get new addresses with no redirects, and Google treats them as gone.
SEO works best at build stage, not bolted on after launch. You build it beautifully; I make sure Google (and ChatGPT) can find it.
It’s the call every web agency dreads. The site looks incredible, the client’s thrilled, then their enquiries quietly fall off a cliff.
It’s almost never the design. It’s what happened to the old URLs, the content and the signals Google relied on.
Pages that ranked for years get new addresses with no redirects, and Google treats them as gone.
The new design is cleaner, but the copy that answered buyers’ questions went in the edit.
A staging noindex left on, missing titles, a sitemap pointing at nothing. Small things, big drops.
And then the client asks
If the answer’s “not really”, their next agency conversation is with someone who can. Adding SEO to your services, without adding a salary, keeps that client with you.
Plan the SEO before the build, check it before go-live, and watch it closely afterwards. Here’s what I handle, around your project plan.
I crawl it and record what ranks, what converts and which pages bring in the most traffic, so we know exactly what has to survive.
DiscoveryEvery old URL matched to its new home, plus guidance on content, templates and internal links.
BuildStaging crawl, noindex and robots rules, titles, canonicals, schema, sitemaps and redirects, all tested.
Pre-launchIt’s far cheaper to get these right in the wireframes than to fix them after launch. I review designs, templates and staging builds, then send notes your developers can act on.
Architecture
Clean, logical URLs and a page hierarchy that matches how buyers search, agreed before anyone builds a menu.
Templates
A clear main heading, a sensible heading order, and templates that leave room for the copy that ranks.
Performance
Images, fonts, scripts and layout shift spotted early, before they get baked into the build.
Indexing
Robots rules, canonicals, XML sitemaps, pagination and filters that don’t trip Google up.
Schema + local
Organization, Service, Product and FAQ markup built into templates, plus location page templates for multi-branch clients.
GEO
GEO, getting cited in ChatGPT, Perplexity, Google AI Overviews and AI Mode, starts in the build: crawlable content, clear answers and the right bots let in.
Partner with a specialist. You add SEO to your proposals, I deliver it behind the scenes (or on referral), and you skip the salary, the recruitment and the training budget.
Retain it
Ongoing SEO, including local SEO for clients with a shop, clinic or several branches, delivered white-label under your brand.
You shouldn’t need me on every launch forever. Two phases, and you decide how long I stay.
Phase 1
I do the SEO on your next launch, under your brand.
Phase 2
Then your designers and developers learn to do it themselves.
Or keep me on. For big migrations or clients who want ongoing SEO, I’m there whenever you need me.
Still white-label, start to finish: I train your team, and your client never sees me.
Pitching a redesign?
Send me the prospect’s URL and I’ll send back a short snapshot with your logo on it: how their current site shows up in ChatGPT, Perplexity, Google AI Overviews and AI Mode, plus three quick wins. A very handy thing to slide across the table.
Real results for my own LA Search clients. This is the SEO that can sit behind the sites you build.
Holiday parks · e-commerce
Organic profits from six to seven figures.
Music tuition
“Her expertise is clear, and her ability to translate all aspects of SEO into specific strategic tasks for me and my team has been of huge value.”
Drone services
Qualified leads from luxury yacht owners and global brands.
More stories, from fashion retail to vet practices. See all case studies
Because clients expect a new website to bring in more business, and that depends on search. A specialist protects rankings during launches, makes the build search-friendly and gives you an SEO service to sell, without the cost of an in-house hire.
At discovery, before the wireframes. Site structure, URLs and templates are cheap to get right on paper and expensive to fix after launch. Bring me in at kick-off and I’ll work around your project plan.
Yes. I benchmark the old site, build the redirect map, check staging before go-live and monitor after launch. I quote migrations by the size of the site.
If you want me to. I send clear, prioritised tickets rather than 40-page essays, and I’m happy to comment in your project tool. Your client only ever deals with you.
Yes. I can scope the SEO part of a proposal and join pitch calls as your SEO lead. You set your own price on top of my wholesale day rate: £500 per day.
Yes, it’s my specialism, and a lot of it is decided at build stage: content structure, schema and AI crawler access. See white-label GEO.
Yes. Once the first build is done, I teach your team an SEO launch checklist so every future site ships search-ready.
If you want SEO on your invoice and in your proposals, white-label. If you’d rather keep building and pass the SEO on, referral.
Plenty of agencies mix the two. Compare the partner models.
The rest of my partner pages, plus the free snapshot.
You build it. I make it rank.
A quick call, no hard sell. Tell me about your agency, your builds and your clients, and we’ll work out where SEO fits.