Garden Vets at Keele: from zero to pet heroes

We used our SEO know-how and analytics tools to help them generate fresh, organic website traffic that set a new precedent for what they could achieve online.

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The Results

Despite starting from zero, the website at teh time ranked for over 170 keywords and counting.
Organic sessions have increased by 71%, indicating a significant boost in website traffic from organic search results.
Keywords with commercial intent were particularly effective in driving traffic related to the pet plan subscription service. In other words, our campaigns targeted potential customers rather than web surfers simply looking for information.
Some of the top-performing keywords include “vets in Staffordshire”, “vet subscription” and “petcare plan”. These key terms, which were carefully researched by our team, are central to the growth and success of this practice.
Our SEO efforts for this revolutionary veterinary practice were highly successful in achieving its desired results. Through painstaking research, technical SEO knowledge and effective copywriting, LA search delivered over and above predicted outcomes, emphasising the importance of a professionally structured and well-executed SEO strategy for boosting online visibility.
The Garden Vets at Keele continue to attract new potential customers to their website, which, in turn, helps them to achieve specific business objectives such as increasing subscriptions to their pet plan.

Where we started

We set out with the primary objective of using these tools and strategies to increase the visibility of this pioneering veterinary practice’s website, attracting a consistent flow of new website traffic and boosting subscriptions to their ground-breaking pet plan.
As a newly launched website, their initial data for keywords was at zero, which offered us the perfect opportunity to measure the impact of our SEO strategies from the ground up, proving the incredible marketing powers of these online technologies..

What we did

By fixing all technical SEO issues, we helped increase site health from 70% to 93%.
We created SEO blog content on the practice’s website, covering a range of advice topics for pet owners. This resulted in increased volumes of traffic from such keywords as “things I wish I knew before getting a dog” and “cat microchipping”.
We created a Google My Business page to help the veterinary practice optimise for local SEO. This page has received over 2.7k views and 530 profile interactions in 1 month.
The website’s visibility has increased significantly, resulting in a steady flow of traffic and a boost in subscriptions to their pet plan service. The effective utilisation of valuable and competitive keywords has played a crucial role in this success.

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