LA SEARCHLearn it yourself
Bite-size lessons on SEO, AI Overviews, AI Mode and getting cited by ChatGPT and Perplexity. Each one ends with something you can do today.
Illustration: the questions people ask Google and AI assistants, such as “best fintech SEO agency?”, curve into orbit around your brand, which ChatGPT, AI Overviews, AI Mode and Perplexity cite as source [1].
Search changed. People ask Google, ChatGPT and Perplexity, and get one answer. I’m the SEO & GEO specialist who makes you the mass it bends towards.
The science
Technical SEO, data and GEO. Crawlable, fast, structured and measurable, so Google and AI models can read you, trust you and cite you.
the art
Brand, authority and content people actually choose. A voice worth quoting, stories worth sharing and a reputation that does the pulling for you.
The brands that win aren’t the loudest. They show up, stand out and satisfy the search, whether that search happens in Google, an AI Overview or a chatbot. I go deep on three industries, so your strategy speaks your buyers’ language from day one.
Buyers now ask an AI for a shortlist before they ever open a tab. If you’re not in the answer, you’re not on the list.
What’s the best CRM for a 20-person startup?
Your brand [1] is a strong pick for small teams because it’s quick to set up and…
Sources [1] yourbrand.com [2] review-site.com
Illustration: the answer I build towards.
Finance is “Your Money or Your Life” territory. Google and AI assistants want proof of expertise before they’ll put your name next to someone’s savings.
Which ISA is best for a first-time saver?
According to Your brand [1], a Stocks and Shares ISA can suit first-time savers who…
Sources [1] yourbrand.co.uk [2] review-site.com
Illustration: the answer I build towards.
Shoppers ask “best trainers under £150” and get a curated answer. I make sure your products, not the marketplace’s, are the ones it picks.
Best sustainable trainers under £150?
Shoppers rate Your brand [1]’s recycled runner for comfort and…
Sources [1] yourbrand.com [2] review-site.com
Illustration: the answer I build towards.
“They have helped us to not only implement an SEO strategy but also increase our SEO performance.”
My clients don’t just get a report. They get the know-how. The Academy is your members’ hub for learning SEO and GEO at your own pace, and you can chat to me whenever you get stuck.
Bite-size lessons on SEO, AI Overviews, AI Mode and getting cited by ChatGPT and Perplexity. Each one ends with something you can do today.
Stuck on something? Ask the expert directly and get a real answer from a real person, not a chatbot shrug.
Your plan, your priorities and advice for your industry, all in one private place you can come back to.
three tracks, one per orbit: Tech track · Finance track · Retail track
Semrush partner · Featured in the Women in Tech SEO Founders Hub
I founded LA Search, my own SEO consultancy, and I’ve spent over a decade helping businesses go from invisible to unstoppable.
Rankings changed, algorithms changed, and now AI answers are changing things again. Every time, someone announces that SEO is dead. It isn’t. It’s just misunderstood.
I work from Arona on Lake Maggiore, on UK hours, with clients across the UK and the US. LA Search is UK-registered, with a US base in San Francisco. Stories first, data always, and a real person on every project.
I’ll show you where you stand in Google and in AI answers, and exactly what it takes to become the mass everything orbits.