LA SEARCHMarketplaces outrank you for your own products
Search your bestseller and see who sells it first. Without strong product pages and brand signals, the marketplace wins your customer.
I get your categories, products and brand into Google and AI shopping answers. Proven with BOY London and Criminal Damage.
Because shoppers now ask “best trainers under £150” and get a curated answer, and the marketplaces have spent years making sure it’s their listings that turn up. Your own products deserve better.
Search your bestseller and see who sells it first. Without strong product pages and brand signals, the marketplace wins your customer.
Manufacturer copy pasted across hundreds of products gives Google nothing unique to rank, and gives shoppers nothing to fall for.
Filters for size, colour and price can spin out thousands of near-identical URLs that waste crawl budget and split your rankings.
If your feeds, product schema and reviews don’t tell machines what you sell, AI shopping answers recommend somebody else.
Everything a product needs to get from your warehouse into a shopper’s shortlist: structure, feeds, copy and authority. Shopify, WooCommerce and custom builds.
On-page SEO
Unique, keyword-led copy for every collection and product, in your brand’s voice, plus metadata and internal links that guide shoppers and crawlers alike.
Technical SEO
Facet rules, canonicals, crawl control and speed fixes that keep filters useful for shoppers without flooding Google with duplicates.
GEO
Product schema, Google Merchant Center feeds and review signals that tell AI shopping answers exactly what you sell, for how much, and why it’s rated.
Content Blueprint
A content calendar planned around your peaks (Black Friday, launches, sales) with buying guides that answer the questions shoppers ask before they buy.
Blog writing
Entertaining posts written in your brand’s voice to build identity, earn trust and pull in shoppers who aren’t searching for you by name yet.
SEO services
High-intent, winnable keywords chosen for commercial value, then woven through your site so the right products show up for the right searches.
It names your product, gives a reason and links to your store, not the marketplace. AI platforms lean on reviews, publishers, retailers and community discussions, so the [1] goes to the brand those sources trust.
Best sustainable trainers under £150?
Shoppers rate Your brand [1]’s recycled runner for comfort and…
Sources [1] yourbrand.com [2] review-site.com
Illustration: the answer I build towards.
Four steps, the same ones behind my fashion and hospitality results, built around your trading calendar.
A full technical audit, competitor analysis and keyword research: where you’re losing shoppers and to whom.
Weeks 1–2A roadmap of fixes and pages, prioritised by revenue and lined up with your seasonal peaks.
Your roadmapCategory and product copy, metadata, feeds, schema and blog content, written in your brand’s voice.
Month by monthOrganic revenue, conversion rate and AI shopping visibility tracked and reported, so you know what’s selling.
Monthly reportingFrom my experience, SEO generally takes 4 to 6 months to show results, so plan your peak-season work early.
Real numbers from real clients, straight from my case studies.
Fashion retail
“They have helped us to not only implement an SEO strategy but also increase our SEO performance.”
Fashion retail
“We now have a pristine website with exceptional functionality, a clear online identity, and a steady stream of organic website traffic.”
Hospitality ecommerce
Organic profits from six to seven figures.
More stories, from local services to music tuition. See all my case studies
They get your products and brand found by shoppers in Google and AI shopping answers. With me, that means category and product page SEO, faceted navigation and site health, product schema and merchant feeds, seasonal content strategy and brand-voice copywriting.
I decide which filter combinations deserve to rank (say, “black leather boots”) and keep the rest out of the index with canonicals, crawl rules and sensible internal linking. Shoppers keep every filter; Google only sees the pages worth ranking.
Yes, I work with the major ecommerce platforms, including Shopify and WooCommerce, as well as custom builds.
AI shopping answers pull from structured product data, merchant feeds, reviews and the sites they trust. Complete product schema, a clean Google Merchant Center feed and genuine reviews make your products far easier to recommend.
Semrush’s 2026 AI Visibility Index found AI platforms lean on reviews, publishers, retailers and community discussions, and that being mentioned is not always the same as being cited.
Source: my SEO quiz, citing Semrush’s 2026 AI Visibility Index
Yes. Unique descriptions give Google something to rank and give shoppers a reason to buy. For BOY London and Criminal Damage I added unique, keyword-led content to every collection and product page, written in each brand’s voice.
From my experience, it generally takes 4 to 6 months to see results from SEO. Technical fixes can show sooner, so start well before your peak season.
Guides from the Searchverse, my blog, plus the rest of the LA Search universe.
Ready when you are
Tell me about your store and your bestsellers. I’ll show you where shoppers and AI are finding you today, and where they’re finding someone else.