GEO in 2026: what Google, OpenAI and Microsoft actually say (and the hacks you can ignore)

GEO (generative engine optimisation) is the work of getting your business found, quoted and linked in AI answers such as Google’s AI Overviews and AI Mode, ChatGPT, Copilot and Perplexity.

In the UK, an SEO consultant usually costs somewhere between a few hundred pounds and a few thousand pounds a month. Freelancer platform YunoJuno puts the average day rate for SEO consultants booked through its network at £374 (rates page, read 2 November 2026).

Hire an SEO consultant if you want one experienced person doing the work, talking to you directly and costing less. In Ahrefs’ poll of 439 SEO providers, agencies charged 138% more than freelancers on average (global figures, updated August 2024).

When you work with the right content strategy agency there’s no limit to what you can achieve! But what is it that makes the role of the strategist so important? In the age of content marketing, the public has complex expectations when it comes to making purchasing choices. We’re no longer satisfied with watching a […]

The search engine landscape is constantly changing, and that’s why we need to constantly change our SEO practices. This is where AI SEO comes in… a new approach that leverages the power of AI to enhance a website’s organic visibility. Traditional SEO usually focuses on keyword research, on-page optimisation, and backlink building. AI SEO takes […]

Short answer: if you want shoppers to find your brand in Google and in AI answers, you need a fashion SEO agency. If you need buzz, press or influencers, you want a fashion marketing agency with PR or social chops. Below are 10 top fashion marketing agencies in the UK, what each one does best, […]

If you’re searching for the right SEO agency for financial services, there may be a few industry-specific considerations to keep in mind. For example, although any skilled SEO team will be expert at conducting in-depth research to gain a deeper understanding of your sector, if your business follows extremely strict and complex compliance regulations that […]