Search Engine Optimisation Specialist

What Does a Search Engine Optimisation Specialist Do?

Diane Hall

Many people are aware of the power of SEO and the crucial role it plays in online marketing. They may want to work with a search engine optimisation specialist but have no idea what they do, or what an SEO campaign would actually involve.

What is the exact nature of their peculiar digital marketing wizardry? Why do they insist on doing the strange things they do?

If you’re finally ready to get to grips with the bewildering shenanigans behind SEO and content marketing and why it matters so much, we’ve got you!

Here are some of the most important mischiefs performed by SEO specialists in the pursuit of organic traffic, search engine rankings and virtual domination.

Implement Search Engine Optimisation

The main role of an SEO specialist is to increase a website’s visibility and ranking in search engine results so that people will be able to find them when searching for products and services.

They will also implement local SEO to make your business more visible in your local area.

Their primary goal is to optimise web content to attract more organic traffic, thereby increasing the site’s relevance and authority in the eyes of search engines like Google, Bing, DuckDuckGo, Ask.com, Ecosia, and Yahoo.

Here’s how they do it…

Correct and Monitor Technical SEO

Technical SEO is usually the most important first step that your SEO specialist will perform in the pursuit of online happiness.

The essential ingredients in this recipe for digital joy will usually include all of the following:

Optimising site speed
Optimising mobile responsiveness, and crawlability for search engines.
Implementing structured data markup
Creating XML sitemaps
Optimising robots.txt file to ensure proper indexing
Correcting broken links
Optimising URL structures
Modifying site architecture to improve user experience and search engine visibility
Prioritising HTTPS security
Minimising duplicate content
Managing redirects
Regular monitoring of performance metrics
Fixing crawl errors
Staying updated with search engine algorithm changes
Making miscellaneous contributions to overall site health, as needed

Each of these tasks is vital for the sustained optimisation efforts of your website but be warned, these antics are not for the faint-hearted. This kind of behaviour is only for the geekiest of geeks.

And this is only the beginning!

Let’s move on..

*Do not attempt to implement technical SEO without proper training and guidance.

Perform Keyword Research

Another important strategy that SEO specialists use to achieve their search engine optimisation goals is keyword research. By conducting thorough research using a range of specialist tools, they are able to identify the terms and phrases your potential website visitors use when searching for information.

By strategically incorporating the most relevant of these keywords into your website content, your SEO specialist will help to improve your site’s search engine ranking for those specific queries.

And there’s more..

Perform Strategic On-page SEO

On-page SEO is another essential aspect of your search engine optimisation specialist’s job. It involves optimising every possible optimisable element of your website and its pages for maximum impact.

This usually means weaving the aforementioned well-researched keywords into website copy, blogs, titles, headings, meta descriptions, image tags, product descriptions, meta tags and any other text that can be edited, optimised and otherwise coaxed into delivering results.

This process will help to improve your website’s user experience and make all your pages and offerings more search engine-friendly.

Use Off-page SEO Strategies

Strategies like link-building, are also vital. SEO specialists work hard to acquire high-quality backlinks from reputable websites back to your pages and products.

Having articles and mentions on other sites that link back to yours signals to search engines that yours is a trustworthy and authoritative site within its niche.

Monitor Website Performance

Using tools like Google Analytics and Search Console, Search engine specialists will analyse your website’s key data to identify areas for improvement.

They’ll also track the effectiveness of their optimisation efforts and keep up to date with those all-important industry trends and pesky algorithm updates, helping them to ensure that your website remains competitive and effective in the ever-evolving SEO landscape.

Create Content Calendars and Strategy Blueprints

A good SEO strategist will usually provide you with a content calendar that outlines the most effective keywords and titles for your blog posts—the ones that will bring new traffic to your site and increase your chances of ranking.

Some will even create a content creation strategy that you and your team can then use to give your entire content marketing approach an overhaul.

Your specialists may also offer an ongoing SEO upkeep service as a follow-up to their campaigns—a way to keep your technical SEO in good standing over an agreed period.

How a Search Engine Optimisation Specialist Creates Success in Your Business

By optimising your website, an SEO specialist is able to gradually bring more traffic to your website. This will transform your site into an active participant in the success of your business.

When you hire an SEO team to do this work, your website will no longer be simply an attractive storefront. It will bring targeted traffic to your business and help to drive conversions and sales.

If you wish to achieve online success, having an attractive website is only the first step. SEO specialists play a critical role in helping websites achieve higher visibility, attract targeted traffic, and create unprecedented success, even for businesses that appear to be failing.

And now for the fun bit..

Work with LA Search!

LA Search is a growing search marketing agency that has achieved startling results for a wide range of highly innovative, disruptive, creative, cutting-edge clients and companies. When you work with us, you’ll be in very good company!

We also offer a tailor-made content creation strategy service that will reveal any gaps in your company’s content marketing efforts and show you how to fill them with relevant, actionable steps that will deliver an exciting turnaround in your business.