If you’re actively trying to market your fashion brand, you’ll no doubt have heard of the terms “SEO” and “SEO keywords” in your quest to become more visible online. SEO is an important tool for the promotion of any brand, and a big part of any SEO strategy is identifying the right keywords to use in your content. 

In this piece, we highlight the most searched fashion keywords and discuss how to use keyword research effectively to get the traction you need to grow your fashion brand. 

What are SEO keywords?

Keywords are simply words or phrases which people use on search engines such as Google to find content that answers their queries. SEO keywords for fashion could include “grey joggers” for example. If you look at SEO tools you can see on average how many people search for these terms. 

According to our go-to tool, Semrush, “grey joggers” gets 9.9k searches per month. So if you’re a fashion brand that produces these pieces of clothing, you’ll want to optimise your content to rank for it. 

Why are SEO keywords important?

SEO keywords are the gateways between your potential customers and your products. If you’re ranking (appearing in the first few search results on Google) well for keywords that are relevant to your brand, and your content that ranks for these keywords answers queries that people who are likely to want to make a purchase make, by targeting them, you lead people to your website. 

Once they’re there, you have the opportunity to encourage them to purchase your products. If you’re not ranking for certain keywords, your potential customers will never find your site and you won’t get much revenue through organic traffic. 

Most searched fashion keywords

Now that you know why keywords are important, let’s take a look at some of the most popular in the UK right now. While it’s good to go for keywords that get traffic, it’s important to note that if you’re a new brand that’s just starting up, you’ll be competing with the big dogs, so it will be difficult to rank for terms that are highly competitive. Using an SEO tool will help you find the right keywords to target. 

SEO keywords for fashion can also change on a weekly or even daily basis, depending on what’s trending or popular at the moment. This is why you must never solely rely on your existing content to bring in traffic all year. Producing new content often is the key to growing your organic traffic.

With this in mind, these are the most popular SEO keywords for fashion*: 

Keyword	Search volume (number of searches per month on average)
fashion world	165000
fashion nova	90500
old fashioned	49500
80s fashion	33100
fashion	33100
select fashion	33100
rebellious fashion	27100
70s fashion	22200
90s fashion	22200
matches fashion	22200
1920s fashion	18100
cruise fashion	18100
nakd fashion	18100
60s fashion	12100
fashion sakala	12100

*Correct at the time of publishing

How to research SEO keywords for fashion

Researching SEO keywords is a time-consuming and strategic process. It’s useful to start with some keywords you think relate to your business, and then use tools to build on these ideas. We recommend using Google Keyword Planner or investing in a tool like Semrush. 

If keyword research is done properly, you should have access to a bank of keywords that will influence the content you create throughout the year. Our researcher can help with this if you need a hand! 

How we can help

As you might have guessed, we specialise in keyword research and SEO content creation for fashion brands. We do thorough research on most searched keywords for fashion and other industries and use our findings to create tailored content that will drive traffic to our clients’ websites.

We’ve worked with some household names to increase their traffic and customer base. We’ve also got people in our team who have worked in the fashion industry previously, so know exactly what it takes to promote your business, whether that’s via SEO, PPC or public relations. 

Take the next step and find out what we offer with our SEO packages.