Google Ads, formerly known as Google AdWords, is a popular online advertising platform that allows businesses to reach their target audience through paid search and display advertising. As one of the most widely used advertising platforms, many businesses in the UK often wonder how much Google Ads cost. If you’re one of them, read on!

How do Google Ads work?

Google Ads operates on a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ads. The cost of each click, also known as cost-per-click (CPC), varies depending on several factors such as industry, competition, and location.

So, how much do Google Ads cost in general? 

According to a study by WordStream, the average cost per click in the UK ranges between £1.66 and £3.32. However, this is just an average, and the cost can range anywhere from a few pence to several pounds depending on how competitive the industry is and the specific keywords being targeted.

For example, highly competitive industries such as finance or law may have higher CPCs as there are more businesses vying for the same keywords. On the other hand, less competitive industries may have lower CPCs.

In addition to the CPC, businesses also need to consider their daily budget when setting up Google Ads campaigns. The daily budget is the maximum amount a business is willing to spend on its ads each day. 

Other factors to note

It’s important to note that the success of a Google Ads campaign depends on more than just the cost. Factors such as ad relevance, targeting, and landing page experience also play a crucial role in determining the success of a campaign.

The cost of Google Ads in the UK varies depending on several factors. Businesses should consider their daily budget and other factors such as ad relevance and targeting when setting up their campaigns to ensure the best possible return on investment. At LA Search, we can help with that. Contact one of our PPC specialists today for a chat about our Google Ads services!