SEO Takes Flight: Case Study for AerialJohnny
This case study outlines the successful SEO campaign conducted for AerialJohnny, a UK-based drone pilot company specialising in aerial photography, videography, and inspections. The campaign, spanning from May 25, 2022, to January 15, 2024, resulted in significant improvements in organic visibility and project enquiries.
“LA Search has no doubt had the biggest impact on my business. I’ve tried running paid ads on social media and Google but the only results I’ve seen have come from the SEO work that they have implemented on my website. As a result of the SEO campaigns implemented by LA Search, I’ve managed to work with brands such as Adidas, Antigua Tourism, Superyachts.com and VUE cinemas who have all confirmed they found me through Google. I would highly recommend LA Search if you’re looking for genuine growth.“
Challenges:
Before the campaign, AerialJohnny had faced the following SEO challenges:
- Low organic visibility – The website lacked strong organic ranking for relevant keywords, limiting its reach to potential clients.
- Limited project enquiries – The website had received minimal organic project enquiries.
- Competitive drone landscape – The UK drone pilot market is incredibly competitive, making it increasingly challenging to stand out organically.
SEO Strategies Implemented:
To address these challenges, the following SEO strategies were implemented:
Keyword research and optimisation: We performed in-depth keyword research and identified relevant, high-traffic keywords with local intent, such as “drone photography” “aerial inspection London,” and “best drone videographers UK.” These keywords were then strategically integrated into website content, title tags, and meta descriptions.
On-page optimisation: We optimised the website’s on-page elements to improve search engine ranking factors, including page speed, mobile-friendliness, and clear calls to action, which directed prospects towards making project enquiries.
Technical SEO: We carried out technical SEO audits and identified and fixed any website issues that could hinder search engine crawling and indexing.
Local SEO: We implemented local SEO strategies to improve visibility in local search results for users in AerialJohnny’s service area. This included claiming and optimising their Google My Business listing and targeting location-specific keywords.
Content marketing: We created high-quality, informative blog posts and case studies to showcase AerialJohnny’s expertise and attract potential clients through valuable content.
Results:
This data-driven SEO campaign propelled AerialJohnny to new altitudes of achievement and success, including all of the following:
- Organic visibility soared by 8.2%, putting them in prime position for targeted searches.
- Project enquiries skyrocketed by 473%, with qualified leads flooding in from luxury yacht owners and brands like Adidas.
- They gained local SEO mastery with top 3 rankings for local keywords such as“drone pilot Essex” and “aerial photography London”, which cemented their regional dominance.
- Their brand reputation took flight with vastly increased visibility and unprecedented project wins, amplifying AerialJohnny’s reputation as a premier drone service provider in the UK.
Examples of Success:
- Adidas: AerialJohnny’s breathtaking drone footage captured the energy and athleticism of the Adidas Terrex runners campaign, exceeding expectations.
- Vue Cinema: Their high-quality drone footage was featured in campaigns to showcase the new reclining chairs in Vue cinemas.
